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Renu Mobile Wins Most Innovative Company-Advertising, 2010

Posted on November 25, 2010

And the winner is…….. Renu Mobile. A heartfelt thank you to all who helped Renu Mobile come away with the highly contested “Most Innovative Company of the Year” award presented last week at the prestigious “Stevie” awards in New York. … Continue reading →

Posted in mobile marketing

Mobile Health 2010 Downloadable Resource for Mobile Health Strategy

Posted on August 26, 2010

With more smartphones in use, it’s hardly surprising that people are turning to mobile applications for actionable health-related information. Seventy eight percent of Americans expressed an interest in mobile health solutions, including interaction with physicians via mobile and wireless monitoring … Continue reading →

Posted in mobile healthcare, mobile marketing

Renu Mobile Offers Mobile Barcode Standards Guide

Posted on June 7, 2010

Renu Mobile has released a public version of their guide to mobile barcode standards and use. This helpful guide includes print and web optimum use specifications, resources and actual print, web and outdoor examples of mobile barcode use. The standards … Continue reading →

Posted in mobile barcodes, mobile marketing, Quick Response (QR) Codes, Two Dimensional (2D) Codes

Renu Mobile Partners with TechnologyGuide on Innovative Scavenger Hunt Competition

Posted on April 12, 2010

Renu Mobile has partnered with TechnologyGuide.com to produce its first-ever Web-based Scavenger Hunt for its online readership that will span across a number of the group’s product review and evaluation Web sites and focus on the innovative Apple iPad tablet … Continue reading →

Posted in mobile marketing

Crowdsourced Ads, Create Fans and Consumers

Posted on January 25, 2010

Renu Mobile is currently powering crowdsourced campaigns where consumers use their mobile phone to snap a picture of favorite brand logos in use. The pictures are instantly scanned to identify the brand logo or product. The consumer is provided with … Continue reading →

Posted in mobile marketing

Mobile Coupons Using Text Messages (SMS)

Posted on January 7, 2010

Consumers appreciate coupon offers that save money on favorite brands or products. Coupons are an integral part of keeping consumers engaged and returning to stores. The largest challenges that conventional paper and web coupons have faced have been overcome by … Continue reading →

Posted in mobile marketing, SMS

Mobile Marketing 2020

Posted on January 5, 2010

Acision and Ogilvy released their cooperative white paper on the future of mobile phone marketing. As with many areas of marketing the individual is a major focus of the predictions. “The consumers will evolve from those having advertisements pushed to … Continue reading →

Posted in futuristic, mobile marketing

Using Mobile Marketing in Canada

Posted on December 29, 2009

The Canadian market is perfect for mobile text message (SMS) campaigns and mobile barcodes. Canadians enjoy using their mobile phones for connecting with friends, searching for information, leisure activities and much more. Just as in the U.S. market, the Canadian … Continue reading →

Posted in Canada, mobile barcodes, mobile marketing, SMS

Use Text Messaging To Reach Hispanic Consumers

Posted on December 29, 2009

The U.S. Hispanic population represents sales in excess of $1 trillion this year. Creating a message that truly resonates with this demographic calls for communicating in Spanish. Hispanic consumers have been telling brands in focus groups for years that they … Continue reading →

Posted in Hispanic, mobile marketing